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Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

Written by Alex Kreger and UXDA team Digital banking has undergone significant transformation over the past decade, yet many users still experience stress and confusion when managing their finances online. At UXDA, we believe design has the power to alleviate these pain points and spark genuine human connection.

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Case Study: Launching PayMe from HSBC

Mind the Product

While I was living and working in London in 2012, I noticed a recurring problem with paying back friends after a social activity. We then identified and quantified the pain points around this core job to get our first cut and roadmap (see the process I’ve since developed here ).

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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

We have achieved a great deal in the past decade – we have built a lot of great product , hired hundreds of wonderful people , and helped thousands of amazing companies form lasting relationships with their own customers. It’s in our nature to look forward, to focus on shipping , to keep innovating and providing value.

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Lessons from LTP Digital 2022: Adopting a Product-Led Company Culture

ProductPlan

Those who transition or are thinking about transitioning can expect better financial results from developing a product that provides customer value. A company culture around transformation and providing value to customers needs to be established first. He challenged organizations to establish a culture of providing value to customers.

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Impact Mapping: Does it Make a Difference in Building Better Products?

Userpilot

An impact map is a visual representation of the connections between the goals you want to achieve, the customers, and solutions. While impact mapping focuses on the interdependencies between the three, a customer journey map is a step-by-step breakdown of the actions your customers need to complete to experience value.

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

You will need to serve each prospect differently depending on where they are on their journey to becoming a customer: Step 3. In the B2B SaaS marketing space, create assets that: solve a specific pain point for your audience. However, low email deliverability can set you back and make you lose some customers. Wanna join?

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Negative User Feedback? Handle it like Bill Gates!

Userpilot

But the whole point of killing it like a pro – in product or elsewhere – is not to take negative feedback personally. A spate of bad reviews can be a serious obstacle to growth, retention and customer acquisition. Customer support waiting times. Customer support outcomes. Bugs and technical problems.