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The “Why” Behind Your Product Roadmap

bpma ProductHub

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” Well-run companies are honest about the reality of their current products. product/features/strategy.

Roadmap 188
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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

We ran through various exercises in the first week to give us direction, including user journey mapping , product in a box , and the speedboat game. From there we put together a basic roadmap and started writing user stories. 2013 – Launch as Yimby. The Yimby homepage, 2013.

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8 Things Whitney Houston Taught Me About Category Creation

Gainsight

I joined our two founders ( Jim Eberlin and Sreedhar Peddineni ) very early (around $100K ARR) before officially launching Gainsight in 2013. We launched in 2013 with the premise of “software for Customer Success Managers.” Product, Marketing, CS, Sales, and other functions focused their deliverables around the event.

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Pulse Everywhere: Themes And Takeaways From Day 1

Gainsight

We could have never imagined that when we started Pulse in 2013 with 300 attendees that it would grow to the size of our virtual conference today with over 21,000 registered attendees. By ensuring everyone in the company is focused on the same strategic goals, that focus allows product teams to thrive even in a crisis.

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Product Conferences In 2021 You Can’t-Miss

Userpilot

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

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Smart Glass Product Review – Jio Glass, Apple Glass, Google Glass, Etc.

The Basics of Product Management

However, it is important to note that the market for these products is still unproven. The right product strategy is necessary to make the smart glass product a success. However, the product roadmap continues to remain hazy. It is all a question about timing and finding the right product market fit.

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Customer Development Guide For Product Managers

The Product Coalition

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market.