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Ship outcomes, not just features, with the Product Impact Framework

Intercom, Inc.

Back in 2013, our head of engineering Darragh coined this mantra: Shipping is our heartbeat. In addition, business metrics tend to be lagging indicators, which means that the feedback loop from testing to learning is often too slow to be of practical use to a team. Context: where we’ve come from in trying to move to outcomes.

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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

And so in 2013, the marketplace launched Udemy for Business with an eye on acquiring corporations alongside the nearly two million learners they had at the time. A feedback loop to balance supply and demand. Yvonne is able to tap into a sophisticated feedback loop, designed to monitor topic and skills trends by market.

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2013 Product Powers Hall of Fame & Shame

Product Culture

We're now accepting 10-second nominations for the 2013 Product Powers Hall of Fame and Shame. Even if your loved/loathed product or service isn't new this past year, if you discovered it, fell in love with it, or developed a mutual enmity in 2013, nominate it here. What is that, you ask? Submit your first thought as a comment below.

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Build Team Resilience: Work “Anywhere” and “Anytime” (Part 3)

Johanna Rothman

I addressed short feedback loops in Part 2. I wrote Lessons Learned from Leading Workshops about Geographically Distributed Agile Teams with Shane Hastie back in 2013. Build Team Resilience: Shorten Feedback Loops (Part 2). When your team can collaborate “anywhere,” the team builds resilience.

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Customer-Led Growth: What Is It and How To Implement a Customer-Led Strategy in SaaS?

Userpilot

Close the feedback loop through personalized announcements after product changes. Step 5: Close the customer feedback loop. What use is the collection of user feedback if customers don’t get the sense that you’re acting on their feedback? Postfity’s customer feedback loop.

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WoM in SaaS: Best Word-of-Mouth Marketing Strategies To Increase Brand Awareness [Examples Included]

Userpilot

After launching what has become the world’s foremost digital workspace in 2013, Slack harnessed the power of word-of-mouth marketing to grow its user base in no time. Be sure to also ask for feedback regularly, and to close the feedback loop by keeping customers updated. Slack’s freemium model.

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How to Leverage AI in SaaS? (+Best Tools)

Userpilot

companies use AI in their operations and the number of jobs requiring AI has increased by 450% since 2013. And differentiate between positive, neutral, and negative feedback. Apart from being a massive time-saver, it allows you to close the feedback loops quickly. Generative AI has changed how tech companies do business.