Remove 2013 Remove Framework Remove Market Research Remove Product Marketing
article thumbnail

What Is A SaaS Product Growth Strategy? [Examples Included]

Userpilot

A SaaS product growth strategy is an action plan designed to increase your market share. There are four growth strategies in the Ansoff Matrix framework: market penetration, product development, market development, and diversification. SaaS product growth strategy #2 – Product development.

article thumbnail

Wootric’s Deepa Subramanian on measuring the voice of the customer

Intercom, Inc.

And then the entrepreneurial bug bit, and I started a bagel company in San Francisco – which as far as product-market fit goes, it was so amazingly easy to get there. Meanwhile, I did a little bit of market research, and I found this problem wasn’t unique to New Relic or SaaS companies or really any size of business.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What I Learned From 3.5 Years as a Product Leader at a VC Backed SaaS Startup

The Product Coalition

In 2013, they convinced Pieterjan Kempynck and his associates that it was time to build their own team. The product and engineering teams grew fast too. This provided the opportunity to build and lead a very talented product team and create the product marketing function. In March 2020, after 3.5

article thumbnail

Bob Moesta on unpacking customer motivations with Jobs-to-be-Done

Intercom, Inc.

Bob Moesta pioneered the Jobs-to-be-Done (JTBD) framework in the mid 90’s, alongside Harvard Business School Professor Clayton Christensen. In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete.