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What we learned moving sales and product upmarket together

Intercom, Inc.

We created our first sales function in 2014 and in the busyness of building out the team, we had little time to reflect on how our experiences on the frontline of sales could add value to our product roadmap. We were laser-focused on helping everyone buy Intercom and nailing the fundamentals of SaaS sales.

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429: Innovation practices of the best companies – with Sally Kay

Product Innovation Educators

After working in R&D, Finance, Sales, and Marketing she focused her career on various areas of innovation and new product development. We conducted two more retrospective analyses covering 2004-2013 and 2014-2021. Marketing and technical people sit in on those workshops, which happen every two years or so.