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What we learned moving sales and product upmarket together

Intercom, Inc.

We created our first sales function in 2014 and in the busyness of building out the team, we had little time to reflect on how our experiences on the frontline of sales could add value to our product roadmap. The reality is we have to master both if we want to expand our addressable market and retain our existing customers as they grow.

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429: Innovation practices of the best companies – with Sally Kay

Product Innovation Educators

After working in R&D, Finance, Sales, and Marketing she focused her career on various areas of innovation and new product development. We conducted two more retrospective analyses covering 2004-2013 and 2014-2021. Marketing and technical people sit in on those workshops, which happen every two years or so.

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It’s Not Just You: Trends Are Moving Faster Than Ever

Roy Madden

In 2014, WordPress reported that it was publishing 17 posts every second—or 1.5 Ninety-two percent of marketers are creating more digital content now than they did two years ago, and 83 percent expect this number to continue to rise, according to Accenture. Rand Fishkin’s Collection on Inbound Marketing. million posts per day.