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Your Guide to User Behavior Analytics (UBA) for SaaS

Userpilot

Collecting and interpreting user behavior analytics is crucial due to the extreme competitiveness in the SaaS space, which only continues to escalate. You can analyze user behavior through heatmaps, session replays, in-app surveys, funnel analysis , event tracking, and A/B testing. A/B test results with Userpilot.

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14 Real-Life Product Adoption Examples for Every Stage of The Customer Journey

Userpilot

Limited usage of the product as a test. Providing live demos that include proper training for users and make the product stand out, like Airfocus. The product adoption curve is a concept created by Everett Rogers back in 1962 and further developed by Geoffrey Moore in 2014. Limited usage of the product as a test.

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Method to the Product Madness

The Product Guy

When I joined Wetu in 2014, I was the 7th employee, we had just over 100 companies using our software, we were exclusively available in Africa, and the product was already 5 years old. Since then we have grown to over 100 employees, we have more than 800 companies using our software, and we have expanded globally.

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Coda’s Shishir Mehrotra on rethinking docs from scratch

Intercom, Inc.

Then I left Google in 2014 to start Coda. I went from most of my day being watching other people do things, being in meetings and reviews and so on, to all of a sudden writing specs, doing designs and trying to figure out what the product was. I worked on Office, then Windows, then SQL Server. Matt: Incredibly impressive.

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Concept Testing Examples and Methods for SaaS

Userpilot

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Airbnb failed to concept test its logo and faced ridicule due to its design.

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Trapped in Product Death Cycle?

The Product Cafe

Have you ever wondered why, despite listening intently to your customers and diligently building the features they ask for, your product still struggles to gain traction? In 2014, David J Bland introduced this eye-opening concept in a tweet. No matter what stage your company is in, it is important that you do MVP testing.

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Engaging Stakeholders with Opportunity Solution Trees: 3 Tactics to Try

Product Talk

I first met Hope in 2014 when she asked me to coach her product teams at CareerBuilder. Here are three “riffs” on how to illustrate the value product leaders realize when using the opportunity solution tree: Fight organizational amnesia with color-coding. Fight Organizational Amnesia with Color-Coding. Co-create with customers.