Remove 2014 Remove Product Marketing Remove Product Strategy Remove Software Review
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10 Scaling Tips for Product People

Roman Pichler

While initially, there wasn’t enough work to keep so many people busy, the development teams didn’t want to twiddle their thumbs and started writing software. This led to a bloated, over-complicated code base and a product that was difficult to adapt and expensive to maintain. 3 Build an MVP.

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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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Developing Product Management Confidence

bpma ProductHub

In fact, she was among the very first class of the highly regarded Product Management certification from the Association of International Product Marketing and Management (AIPMM). She summarized her frameworks through her first book, “Software Product Management Essentials”, first out in 2003.

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What we learned moving sales and product upmarket together

Intercom, Inc.

As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. To fix it, we had to change how we worked with our product team. Trial and error: adding sales input to the product roadmap.

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5 Product Management Conferences Not to Miss in 2020

Revulytics

The majority of the attendees are from business and enterprise software/SaaS, consumer and web. About the Conference: Mind the Product events are the go-to places for meeting other product managers and honing your product craft. Michael Sippey, VP Product at Medium. Which industries are the attendees from?

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

And to test it, we ran user testing almost every week to get rapid feedback on mocked-up and coded prototypes, and reported back to the business every Friday on our progress and what we’d learned. Creating a sub-brand also meant that if the product never took off, it could be quietly discontinued without harming the parent brand.

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Coda’s Shishir Mehrotra on rethinking docs from scratch

Intercom, Inc.

I spent about six years there – mostly running YouTube products. Then I left Google in 2014 to start Coda. I went from most of my day being watching other people do things, being in meetings and reviews and so on, to all of a sudden writing specs, doing designs and trying to figure out what the product was.