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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. There’s so much knowledge in notes from customer success, quarterly business reviews, and conversations. I already mentioned the product vision.

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Product Strategy Doesn’t Work in a Vacuum, featuring Hadrien Raffali

ProductPlan

At these points in the product’s lifecycle, Raffali encourages product teams to consider “if there has been a path that has been charted before for other innovations” that can be replicated or informative for your own journey. What does a Good Strategy Look Like? Companies don’t start with a product strategy.

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Product Development Process: The Seven Stages Explained

Userpilot

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e.

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How Product Roadmaps Kill Outcomes [Dave Martin]

Userpilot

Build a product that users love by delivering value and a good product experience. To be actionable, a product strategy should focus on specific user behaviors that create customer value. In other words, the product-market fit becomes weaker for some of the target audience. What are value assumptions?

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A Brief Guide to Product Discovery

Roman Pichler

As it’s notoriously difficult to correctly forecast how much time a bigger piece of discovery work will require, I recommend timeboxing the product discovery work. You might want to allocate, say, two months for the first initiative, but only two weeks for the latter, assuming that you already serve the new target market.

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Smart Glass Product Review – Jio Glass, Apple Glass, Google Glass, Etc.

The Basics of Product Management

We will review each smart glass available today, including the newest entrant, Jio Glass. However, it is important to note that the market for these products is still unproven. The right product strategy is necessary to make the smart glass product a success. Hasn’t this already been tried before?