2015 Customer Experience Product launches Product Marketing 
Mind the Product
FEBRUARY 27, 2018
The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. Chaos Report 2015. Reduce the Costs of Failure.
Brian Balfour
JANUARY 24, 2019
Superhuman was founded in 2015 (3ish years ago at the time of writing this). From their landing page, they are building “The Fastest Email Experience Ever Made.” To this day, you can still not sign up and instantly gain access to their product. Those two things provide the solid foundation to layer on growth efforts.
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Good Product Manager
JANUARY 11, 2016
Improving Product Management in 2016: Strategy vs. Technique. For many people, the new year is a time to make personal or professional resolutions. What is Marketing to Do When Product Management Goes Agile? Product Management is Not User Experience. — Jeff Lash (@jefflash) December 18, 2015.
Good Product Manager
JANUARY 11, 2016
Improving Product Management in 2016: Strategy vs. Technique. For many people, the new year is a time to make personal or professional resolutions. What is Marketing to Do When Product Management Goes Agile? Product Management is Not User Experience. — Jeff Lash (@jefflash) December 18, 2015.
Department of Product
MAY 22, 2020
Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? What evidence do you have to suggest that the features you’re building will actually matter to customers? Product managers and product leaders should have an inherent sense of what’s valuable to customers.
Gainsight
OCTOBER 7, 2019
Customer success has taken the business world by storm, and not just in tech and SaaS. Check out this State of Customer Success report based on LinkedIn data —you’ll see it’s a good time to be in customer success. If you’re already excited about customer success, here are six points to validate you.
Good Product Manager
NOVEMBER 4, 2015
The hour-long webcasts will cover some hot topics that we’ve been speaking about regularly with clients and we’ll share examples of frameworks and models that you can implement within your own product management organization. Tuesday, November 17, 2015: Adapting B-to-B Product Management to Agile.
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