Mind the Product

FEBRUARY 27, 2018

Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. 72 percent of innovative software projects are not successful. Chaos Report 2015. Reduce the Costs of Failure. Reachability.

User Testing 101

User Testing Product Research Product Marketing Testing 101

Brian Balfour

JANUARY 24, 2019

Superhuman was founded in 2015 (3ish years ago at the time of writing this). To this day, you can still not sign up and instantly gain access to their product. Yet, they have received more press, word of mouth, and funding than 95%+ of other products. But once again, the typical un-targeted product launch bites us in the ass.

Customer Experience 111

Customer Experience User Testing Product Research Data Visualization 111

Gainsight

OCTOBER 7, 2019

Check out this State of Customer Success report based on LinkedIn data —you’ll see it’s a good time to be in customer success. The Customer Success Manager (CSM) role is one of the most promising jobs and has seen a 736% increase since 2015. Unity technologies, ADP, and Slack are just some of our new Gainsight customers.

Research Software 13

Research Software Reporting Tools User Testing Customer Experience 13