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Customer needs with JTBD–and other innovation insights for product managers July 15, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Defining customer needs with jobs-to-be-done theory. New product development frequently begins by having keener insights into customers’ needs than competitors do. Insights lead to innovations and increased value for customers and the organization. Read more at https://strategyn.com/2016/07/11/customer-needs-defined/.

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Business model first–and other innovation insights for product managers Aug 19, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Products (wrongly) get created this way – product first, customer second, revenue third. Create the right mindset by first understanding product goals, such as increasing the number of customers or decreasing the volume of customer service inquires. Get the Product Mastery Roadmap and…. Read more at [link].