Customer needs with JTBD–and other innovation insights for product managers July 15, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators
Product Innovation Educators
JULY 15, 2016
Defining customer needs with jobs-to-be-done theory. New product development frequently begins by having keener insights into customers’ needs than competitors do. Insights lead to innovations and increased value for customers and the organization. Read more at https://strategyn.com/2016/07/11/customer-needs-defined/.
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