Intercom, Inc.

AUGUST 25, 2021

We have achieved a great deal in the past decade – we have built a lot of great product , hired hundreds of wonderful people , and helped thousands of amazing companies form lasting relationships with their own customers. Paul Adams , SVP of Product, summarizes the power of messaging. Our first pitch deck. Writing our story.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

The Product Coalition

JUNE 15, 2020

One of the latest buzzwords in the Product world is ‘Product Led-Growth.’ And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? from engineering to sales and marketing?—?around A product-led growth strategy.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Userpilot

JANUARY 12, 2024

It helps product managers motivate teams to action, impress stakeholders, and quickly derive actionable insights. Measuring progression through sales and marketing funnels. A practical example of a funnel chart usage In this example, a funnel chart displays an onboarding or signup process. Tracking marketing conversions , etc.

Data Visualization 91

Data Visualization Analytic Tools Onboarding KPIs Research Software 91

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Userpilot

JANUARY 29, 2021

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial. Stop users from only signing up and then never using the product. No matter how fast you run, you will never reach it.

Customer Experience 98

Customer Experience Customer Feedback User Testing Onboarding KPIs 98

Intercom, Inc.

FEBRUARY 25, 2019

At the end of every calendar year, we look back and look at all the product we shipped in that year. It’s a sense of pride for us in the product team. Through one calendar year with a product measuring team of about 30 people, we had shipped over 100 things. We decided 2016 was going to be the year of invention.

Onboarding KPIs 160

Onboarding KPIs Customer Experience Naming Engineering 160

The Product Coalition

APRIL 28, 2020

The moment we talk about maximising the user experience with a software product, there are 3 words that do the rounds?—?customization, It’s the other two words that matter more to a software product maker and marketer. Those are the powerful tools available to gently nudge a user towards higher product engagement.

Customer Experience 80

Customer Experience User Experience Analytic Tools User Testing 80

Mind the Product

MAY 25, 2018

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. The output from a product in a box game, where we imagined how we would position the product if it was on sale in a supermarket.

User Testing 124

User Testing Weak Development Team Onboarding KPIs Customer Experience 124

Mind the Product

JANUARY 13, 2020

I’ve been working in digital products for 15 years and, throughout this time, I’ve found that product management has many faces. You can be a one-man orchestra going from ideation to monitoring or you can be writing specs on a specific scope, within a large product. one ops and one product manager).

Onboarding KPIs 97

Onboarding KPIs Product Management Product Manager User Testing 97

Mind the Product

FEBRUARY 16, 2017

When it comes to successfully implementing a data-informed approach to product analytics, it’s easy to find lists of tips and tactics. Every product is different, of course. Amplitude has taken these best practices from across the industry and collected them in The Product Analytics Playbook.

Analytic Tools 137

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 137

The Product Coalition

MARCH 11, 2021

We’ve expanded our principles to reflect Brian Balfour’s better-defined “New Age Growth”, and adopted Product Thinking to unlock huge A/B tested conversion, retention and AOV uplifts. And one day, I got a call from my amazing ex- boss Lavi to tell me an interim role had opened up in Gousto’s Menu Tribe to be a Product Lead there.

Product Research 141

Product Research User Testing Customer Experience Data Visualization 141

Andrew Chen

NOVEMBER 1, 2018

The same skills needed to grow new products can be used both to evaluate new startups to invest in, and once we’ve invested; to help them grow. My previous background up to that point was in user acquisition and ad tech, and I was making the pivot to consumer products. There was a lot to learn.

Onboarding KPIs 111

Onboarding KPIs Feedback Software User Testing Data Visualization 111

Mind the Product

NOVEMBER 19, 2019

Here, I’d like to share the lessons I’ve learned from my years working as a product manager, focused on growth. In modern tech companies, growth teams and growth product managers are becoming common, although all product managers aim to deliver business growth within their sphere of influence.

User Testing 121

User Testing Customer Experience Onboarding KPIs Branding 121

Userpilot

AUGUST 27, 2020

The term was coined by Bangaly Kaba during his time leading on growth at Instagram between 2016 and 2018. If you’re a SaaS product manager, those kinds of numbers will have you on the edge of your seat. Maybe you failed to cater to their segment in your onboarding. I started using more and more features. I used polls.

Analytic Tools 65

Analytic Tools Customer Experience User Testing Customer Feedback 65

Bryce York

NOVEMBER 27, 2016

Sean also popularized the term product/market fit and coined the term growth hacking. The days of traditional interruption marketing are dead. Universities mightn’t have noticed, but marketing success isn’t measured by impressions and exposure anymore. How do you measure the cause of growth?

Research Software 52

Research Software Analytic Tools Reporting Tools Software Review 52

Aptrinsic

OCTOBER 6, 2017

Data, Engagement, and Experimentation Note: This article covers Chapter 14 of the “ Mastering Product Experience:How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy ” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono. Please don’t forget to like and share.

Analytic Tools 40

Analytic Tools Reporting Tools Data Visualization Onboarding KPIs 40

Gainsight

DECEMBER 23, 2019

At Pulse 2016, SaaStr’s Customer Success for Start-ups track was one of the most popular series of sessions in the entire conference. This is a transcript of a really valuable panel featuring Jason Lemkin , Christina Shen , Adam Strong , and April Oman. How complicated is your product? Adam Strong: Thank you.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Business of Software Conference

OCTOBER 23, 2019

Bruce McCarthy, Founder, Product Culture. In this talk Product guru Bruce McCarthy arms you with his battle-tested approach to prioritizing your most critical initiatives that will increase your organization’s focus by increasing confidence in your prioritization decisions. Also I wrote this book on product roadmaps.

Customer Experience 61

Customer Experience User Testing Onboarding KPIs Research Software 61

Business of Software Conference

AUGUST 1, 2019

Read on below to find great talks about: Optimising for Product-Market Fit. Last time: At #BoS2018, the founder of Silicon Valley’s buzziest startup spoke about how he adopted and adapted Sean Ellis’ product-market fit survey at Superhuman. This Year: Customer Onboarding – The Key To Happy Customers.

Feedback Software 8

Feedback Software Research Software User Testing Product Research 8

Userpilot

JUNE 19, 2023

There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. At least you’ll have something to aim for, and it will motivate you to take practical steps that drive product growth. Education-related SaaS platforms come second with 7.5%

Research Software 89

Research Software Analytic Tools B2B Reporting Tools 89

Intercom, Inc.

FEBRUARY 10, 2022

And Intercom is used by our sales and marketing teams, which is incredibly helpful in understanding a customer’s experience as they interact with teams across the company. Talk to the people who are trying to help you use their product the best you possibly can. There are people out there to help you. So, talk to your reps.

Reporting Tools 211

Reporting Tools Research Software Feedback Software User Testing 211

Business of Software Conference

FEBRUARY 10, 2020

Whilst VP, Digital Product & Strategy for Small Business at JP Morgan, Isa observed that the bank branches that were most profitable were ones with the most engaged people. My dad was like a 58 year old healthy, productive citizen like went to church, paid his taxes, and was happily married to my mom. And that was really cool.

Reporting Tools 40

Reporting Tools Analytic Tools Feedback Software Customer Experience 40

Userpilot

SEPTEMBER 20, 2021

It’s called product-led growth. The key is helping users realize the ongoing value of a product as quickly as possible. Product-led growth helps users experience the product for free first and then upgrade to a paid plan. The two pricing models for product-led growth are a free trial or freemium.

Analytic Tools 79

Analytic Tools Research Software Feedback Software Onboarding KPIs 79