2016 Product launches Product Marketing Strategy 
Good Product Manager
JANUARY 11, 2016
Improving Product Management in 2016: Strategy vs. Technique. In most sports there are two basic ways to improve — better technique or better strategy. I was recently interviewed by Allan Neil on his new(ish) product management podcast ReadyProductRadio. Product Management is Not User Experience. Ab1Q1rM55f.
Good Product Manager
JANUARY 11, 2016
Improving Product Management in 2016: Strategy vs. Technique. In most sports there are two basic ways to improve — better technique or better strategy. I was recently interviewed by Allan Neil on his new(ish) product management podcast ReadyProductRadio. Product Management is Not User Experience.
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Good Product Manager
FEBRUARY 8, 2016
Upcoming Events: Spring 2016. Product Marketing Community: The Toronto Conference (Friday, April 22): I’m very excited to be a keynote speaker and panelist at this first-ever conference, where I’ll be speaking on “Sorting Out Product Marketing and Product Management” and other product marketing related topics.
Good Product Manager
FEBRUARY 8, 2016
Upcoming Events: Spring 2016. Product Marketing Community: The Toronto Conference (Friday, April 22): I’m very excited to be a keynote speaker and panelist at this first-ever conference, where I’ll be speaking on “Sorting Out Product Marketing and Product Management” and other product marketing related topics.
Intercom, Inc.
MAY 16, 2018
Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.
Good Product Manager
NOVEMBER 4, 2015
Rather than a “one-size-fits-all” offering, we recommend tailoring the offering to the buyer needs through pricing and product strategies such as bundling and tiered pricing architectures. Tuesday, November 17, 2015: Adapting B-to-B Product Management to Agile. Wednesday, January 13, 2016: Strategic Product Management.
Good Product Manager
NOVEMBER 4, 2015
Rather than a “one-size-fits-all” offering, we recommend tailoring the offering to the buyer needs through pricing and product strategies such as bundling and tiered pricing architectures. Tuesday, November 17, 2015: Adapting B-to-B Product Management to Agile. Wednesday, January 13, 2016: Strategic Product Management.
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