Good Product Manager

MARCH 29, 2016

Upcoming Product Management and Product Marketing Events. SiriusDecisions Summit (May 24-27 in Nashville): I mentioned the presentation on The Art and Science of Identifying and Prioritizing Customer Needs above, but that’s just one of the reasons that product management professionals should attend Summit.

Events 84

Events Product Research User Testing Customer Feedback 84

Userpilot

JANUARY 29, 2021

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial. Stop users from only signing up and then never using the product. billion when Microsoft bought them in 2016.

Customer Experience 98

Customer Experience Customer Feedback User Testing Onboarding KPIs 98

Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. In this post on the SiriusDecisions blog — Three Tips for Aligning Product Management and Product Marketing — I share three practical tips for aligning product management and product marketing that came up in these sessions.

Product Marketing 60

Product Marketing Product Research Research Software Marketing 60

Good Product Manager

OCTOBER 30, 2016

Three Tips for Aligning Product Management and Product Marketing. In this post on the SiriusDecisions blog — Three Tips for Aligning Product Management and Product Marketing — I share three practical tips for aligning product management and product marketing that came up in these sessions.

Product Marketing 60

Product Marketing Marketing Product Management Product Manager 60

Good Product Manager

MARCH 29, 2016

Upcoming Product Management and Product Marketing Events. SiriusDecisions Summit (May 24-27 in Nashville): I mentioned the presentation on The Art and Science of Identifying and Prioritizing Customer Needs above, but that’s just one of the reasons that product management professionals should attend Summit.

Events 60

Events Product Research User Testing Customer Feedback 60

Dear Strategy

SEPTEMBER 10, 2018

Dear Strategy: “Is strategic planning dead?”. . So, naturally, I clicked on the link, which lead me to an article of the same title that appeared on Forbes.com back in 2016. So, naturally, I clicked on the link, which lead me to an article of the same title that appeared on Forbes.com back in 2016.

Data Visualization 53

Data Visualization Strategy Analytic Tools Technical Review 53

Mind the Product

JULY 14, 2020

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable.

Feedback Software 103

Feedback Software Customer Experience Product Research Technical Review 103

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59

Good Product Manager

FEBRUARY 8, 2016

Upcoming Events: Spring 2016. Product Marketing Community: The Toronto Conference (Friday, April 22): I’m very excited to be a keynote speaker and panelist at this first-ever conference, where I’ll be speaking on “Sorting Out Product Marketing and Product Management” and other product marketing related topics.

Research Software 60

Research Software Data Visualization Events User Testing 60

Good Product Manager

FEBRUARY 8, 2016

Upcoming Events: Spring 2016. Product Marketing Community: The Toronto Conference (Friday, April 22): I’m very excited to be a keynote speaker and panelist at this first-ever conference, where I’ll be speaking on “Sorting Out Product Marketing and Product Management” and other product marketing related topics.

Research Software 60

Research Software Data Visualization Events User Testing 60

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Use the #podcast channel in the Mind the Product Slack community.

Product Research 112

Product Research Customer Experience Entertainment Consulting 112

Mind the Product

AUGUST 30, 2018

We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to watch the entire library of talks! Mastering the Problem Space for Product/Market Fit by Dan Olsen. The Heartbeat of Product by Nate Walkingshaw. Marty Cagan.

Research Software 152

Research Software User Testing Customer Experience Product Research 152

Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

bpma ProductHub

DECEMBER 12, 2016

I’ll admit that early stage startups don’t always (think that they) need product managers BUT that’s not always the case. Heck, you could even start your own startup (after all, you do know a thing or two about product-market fit and how to create products, don’t you?). Wrapping it up in a bow.

Research Software 150

Research Software Product Management Product Manager Startups 150

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Use the #podcast channel in the Mind the Product Slack community.

Product Research 99

Product Research Customer Experience Entertainment Consulting 99

The Product Coalition

MAY 11, 2020

So I want to share my take when to suggest for monolithic and when to suggest for microservices from several aspects: Product Phases When our product are still on proof of concept / MVP phase, I strongly suggest to use monolithic architecture , since there is no guarantee that the product would be used often.

User Testing 98

User Testing Product Management Product Manager Product Research 98

Good Product Manager

JANUARY 29, 2017

Wednesday, February 8 : I’ll be moderating a panel discussion on How To Enable Sales for the San Francisco Product Marketing Meetup. May 16-19 : I’ll be Las Vegas for the SiriusDecisions Summit (one of “ 7 events no product manager should miss this year “). Applying Agile to Marketing.

Reporting Tools 60

Reporting Tools Product Management Product Manager Product Research 60

Good Product Manager

JANUARY 29, 2017

Wednesday, February 8 : I’ll be moderating a panel discussion on How To Enable Sales for the San Francisco Product Marketing Meetup. May 16-19 : I’ll be Las Vegas for the SiriusDecisions Summit (one of “ 7 events no product manager should miss this year “). Applying Agile to Marketing.

Reporting Tools 60

Reporting Tools Product Management Product Manager Product Research 60

Mind the Product

MAY 25, 2018

2016 – Accelerating Growth. The CMO formed a crowdfunding management team, comprised of leads in product, strategy, marketing, and technology. The strategy lead defined a version of startup metrics for pirates , where we had four key levers we could pull to accelerate growth, like acquisition and conversion.

User Testing 113

User Testing Weak Development Team Onboarding KPIs Customer Experience 113

Mind the Product

JUNE 13, 2018

Ivy is currently the Vice President of Design for the Hardware Product Area at Google, which was officially formed in 2016. In 2017, she and her team launched a family of consumer hardware products ranging from smartphones to smart speakers, earning 26 different design awards. Joe Leech, Product Strategy Consultant.

User Testing 87

User Testing Data Visualization Workshop Product Research 87

Mind the Product

MARCH 23, 2017

At Adobe, she led Product Management for all of the Design, Web, and Interactive tools including Dreamweaver, Flash, Indesign, and Illustrator. Lea was responsible for the product vision and strategy of the Creative Cloud, transforming Adobe from boxed software to one of the most successful SaaS services in the industry.

Research Software 81

Research Software Enterprise User Testing Workshop 81

Mind the Product

APRIL 11, 2018

Product-market mismatches occurred when Wriggle’s platform tried to hit the ground running in London. Wriggle’s campaign The Better Lunch Project circa 2016. Again, the leadership showed great self-restraint to take the market cues and not bankrupt themselves on London. Content Marketing. London was calling.

User Testing 109

User Testing Customer Experience User Experience Naming 109

Intercom, Inc.

MAY 26, 2021

What you do to get there is your strategy. As we’ve grown from a tiny team when I joined in 2016 to the 160 or so folks we have today, there’s still this incredible empathy, kindness, and desire to lift each other up and see each other succeed.”. That North Star hasn’t changed since Intercom began.

Customer Feedback 138

Customer Feedback User Testing Customer Experience Product Research 138

Mind the Product

JANUARY 23, 2017

In January 2015 Nate was named the Chief Product Officer for Pluralsight, the largest providers of online technology learning, where he built a user centered product team, and in February 2016 Nate’s role expanded to Chief Experience Office to also oversee Development, Content, and Product Marketing.

Research Software 70

Research Software User Testing Customer Experience Workshop 70

Mind the Product

APRIL 11, 2017

She also held product and design roles at Become.com and HighWire Press. Blade Kotelly Experience Strategy Lead, Sonos. At Adobe, she led Product Management for all of the Design, Web, and Interactive tools including Dreamweaver, Flash, Indesign, and Illustrator. So what are you waiting for? Get those tickets now!

Research Software 70

Research Software Analytic Tools User Testing Product Research 70

Mind the Product

MARCH 16, 2017

In January 2015 Nate was named the Chief Product Officer for Pluralsight, the largest providers of online technology learning, where he built a user centered product team, and in February 2016 Nate’s role expanded to Chief Experience Office to also oversee Development, Content, and Product Marketing.

Research Software 75

Research Software User Testing Product Research Workshop 75

Mind the Product

APRIL 18, 2017

Most recently Jeff co-founded Neo Innovation (sold to Pivotal Labs) in New York City and helped build it into one of the most recognized brands in modern product strategy, development and design. Melissa Perri is a Product Manager, UX Designer, and speaker based in New York City. Melissa Perri, Author and Founder ProdUX Labs.

Research Software 75

Research Software User Testing Customer Experience Workshop 75

Pragmatic Marketing

APRIL 3, 2018

This model is growing fast: global revenue in the SaaS industry topped $43 billion by mid-2017, up 23 percent from 2016. Along with this rapid adoption comes a need for product managers and product marketers to re-imagine their roles. Customer churn is a big deal in the subscription-based revenue model of SaaS.

User Testing 70

User Testing Customer Feedback Customer Experience Reporting Tools 70

Bryce York

NOVEMBER 27, 2016

Sean also popularized the term product/market fit and coined the term growth hacking. The days of traditional interruption marketing are dead. Universities mightn’t have noticed, but marketing success isn’t measured by impressions and exposure anymore. How do you measure the cause of growth? … decade?

Research Software 52

Research Software Analytic Tools Reporting Tools Onboarding KPIs 52

UX Studio: Product Management

SEPTEMBER 16, 2021

Building our own digital products gives our UX team a unique perspective and priceless experience related to strategy, design, and user experience. We adopt the best practices, and we apply them when designing our clients’ products. . It offers product strategy, design, and development services.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Intercom, Inc.

APRIL 22, 2019

How did you all get to product-market fit ? Rick : I heard a great analogy that when you’re in pre-product-market fit, you can feel like you’re in a desert. “When you’re in pre-product-market fit, you can feel like you’re in a desert. Rick : That shift came about around 2016.

Customer Experience 156

Customer Experience User Testing Analytic Tools Feedback Software 156

Userpilot

DECEMBER 17, 2021

Today we’re going to cover various pricing models, when to use freemium, and how you can leverage psychological tactics in your pricing strategy. SaaS pricing strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. Foot-in-the-door pricing strategy.

Research Software 98

Research Software User Testing Strategy Customer Experience 98

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? You’ll also learn about the most common channels, plus some strategy examples.

Research Software 98

Research Software Feedback Software Messaging Reporting Tools 98

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Strategy: Product/Market Fit Hypotheses.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Intercom, Inc.

JULY 4, 2018

In the world of subscription-based business models, your product better deliver. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? Believing the best product always wins leads us directly to the second trap: ?being

Marketing 191

Marketing User Testing Customer Experience Messaging 191

Business of Software Conference

FEBRUARY 16, 2021

5:02 James Avery, Kevel: And then so that, that gets up to like, 2016 17 we hadn’t raised any more money, we got back to profitability. So, like, in 2016 17, like, we closed like Ticketmaster and Bed Bath and Beyond, and wow, all these, like, large customers, and realize that we really had a big opportunity. until people scream.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

Intercom, Inc.

JULY 4, 2018

In the world of subscription-based business models, your product better deliver. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? Believing the best product always wins leads us directly to the second trap: ?being

Marketing 165

Marketing User Testing Customer Experience Messaging 165