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Using Twyman’s Law to Avoid Red Herrings in Product Analytics

Amplitude

Your web analytics team comes to you with a surprising revelation. Your e-commerce business—usually active 24 hours a day, 365 days a week—shows no sales, no visitors, no nothing for an entire hour between 2am and 3am on March 12th, 2017. Two examples from the team working on Microsoft’s search engine Bing give us ample evidence.

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The Product Market Fit Engine | Rahul Vohra, CEO, Superhuman | BoS USA 2018

Business of Software Conference

Rahul shared an incredibly simple framework Superhuman uses for understanding their customers. Yeah, and I forced our team to build a trebuchet – in retrospect, that was a very bad idea. Press reviews are kind of blah, sales cycles take too damn long, but you can almost always feel it when it is happening.