Using Twyman’s Law to Avoid Red Herrings in Product Analytics
Amplitude
MAY 17, 2017
Your web analytics team comes to you with a surprising revelation. Your e-commerce business—usually active 24 hours a day, 365 days a week—shows no sales, no visitors, no nothing for an entire hour between 2am and 3am on March 12th, 2017. Two examples from the team working on Microsoft’s search engine Bing give us ample evidence.
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