Turning Software Into Money | Paul Kenny, OceanLearning | BoS USA 2017
Business of Software Conference
JANUARY 28, 2019
In this talk from BoS USA 2017, Paul talked about the important things to get right to set your company up well to turn your software into money. Well the technique they were talking about was a method developed by copywriters in NY and Madison Avenue in the 1920s and it was all about creating headlines. The context is lost in it.
Let's personalize your content