2017 Inbound Testing 
Intercom, Inc.
OCTOBER 13, 2020
Support teams get a lot of repeated inbound questions, which get tedious to answer. Resolution Bot took us just under a year to build, from first prototype in November 2017 to launch. We took an off-the-shelf Python search engine and built another test bot that could answer our own inbound support queries.
Intercom, Inc.
MAY 8, 2019
Amazon collected 42% of all purchases made online in 2017. Source: HubSpot Research, State of Inbound 2018. Source: HubSpot Research, State of Inbound 2018. You can be sure that Meghan’s team is hard at work testing new ways to acquire customers through other nascent channels like podcasts and YouTube.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Intercom, Inc.
DECEMBER 12, 2018
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Here’s a tried and tested formula: Pick a topic/keyword. You might be familiar with Scott Brinker’s famous martech landscape slide.
Mixpanel
JANUARY 12, 2023
For example, if you’re a company like doola , it’s important to know if your audience is searching for “start a US bank account” or “form an LLC” as you build your initial inbound funnels. Plaid’s homepage February 11, 2017. Personally, I’ve gotten a lot out of using Mixpanel with A/B testing tools. Plaid’s homepage today.
Intercom, Inc.
MAY 10, 2018
First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. Adam: You wrote a great piece in 2017 outlining an economy where startups are getting cheaper to build but more expensive to grow. Adam Risman: Andrew, welcome to Inside Intercom. Fighting channel fatigue.
DISQO
JULY 5, 2018
Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. Achieve better business outcomes.
Userpilot
JULY 19, 2021
Must-have features for a great CEP include: functionality and channels, advanced segmentation capabilities , advanced personalization capabilities, behaviorally triggered automation, analytics and tracking, integrated A/B testing , easy no-code setup, mixed support (self-serve plus human), and the ability to accept third-party integrations.
Expert insights. Personalized for you.
281 
Let's personalize your content