Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales
Intercom, Inc.
OCTOBER 8, 2020
Kristen joined Atlassian when it acquired Trello in 2017, where she is now Global Head of EDR Sales. Yet that hasn’t stopped them making big inroads into the enterprise market. Let the product be your sales guide. Right off the bat, Kristen acknowledges that the freemium model isn’t a universal cheat code for winning sales.
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