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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

Kristen joined Atlassian when it acquired Trello in 2017, where she is now Global Head of EDR Sales. Right off the bat, Kristen acknowledges that the freemium model isn’t a universal cheat code for winning sales. For comparison, she reaches for an example outside the software world: car manufacturer, Tesla.

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The Business of Software Review – All New Talks from 2019 So Far

Business of Software Conference

At every Business of Software Conference we record the talks so that you, the great people of the internet, can join in the feast of learning that our attendees get to gorge themselves upon. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Upcoming Events.

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Even More Amazing Speakers for #mtpcon London 2017

Mind the Product

Mind the Product London 2017 on September 8 will be better than ever, with more workshops, more networking, and more fun than ever. He spent 10 years at Google, where he created the Design Sprint process, and he has worked with over 100 startups including Nest, Slack, 23andMe, and Uber.

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How I Leveraged an Explore & Exploit Algorithm to Find My Dream Job

Sachin Rekhi

I remember being ecstatic when I learned that programming computers was a profession and I knew what my calling was: I wanted to develop software that improved people's lives. I knew nothing about technology companies, nothing about startups, nothing about the various role in the industry.

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10 years of UX studio

UX Studio

The following lines are written with full bias due to nostalgia and my gratitude towards all the people who made UX studio a special community, a hub for our professional passion, and a source of inspiration. However, at that time, I was busy working on my startup as a co-founder, so this feeling endured for another 1,5 years.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Julian Dunn is a senior product manager with Chef Software where he. About Julian Dunn.

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Don’t Miss These Amazing Speakers at #mtpcon Singapore

Mind the Product

He is the co-author of the award-winning book Lean UX and the Harvard Business Review Press book Sense & Respond. He started his career as a software developer, founded a digital media agency in the mid 90’s and has held various roles in marketing, eCommerce, business management and sales.