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The Sales Summit: The trends and challenges shaping the future of sales

Intercom, Inc.

Derek: We’re a product led company, so most of our leads come through a free trial. When we think about speed, first of all, it’s how fast we can get someone to value in the product. There’s momentum when you start using a product and, if you let that lag in this day and age, it’s kind of deadly.

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The SaaS Marketing Playbook for Exceptional Growth in 2021

Userpilot

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. Content Marketing. in revenue in 2020.

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B2B SaaS Funnel Conversion Benchmarks

Userpilot

There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. At least you’ll have something to aim for, and it will motivate you to take practical steps that drive product growth. Education-related SaaS platforms come second with 7.5%