2020 Agile Product Goals Roadmap 
Roman Pichler
MARCH 9, 2021
Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog.
Bain Public
MARCH 20, 2021
Bain Public is a product leadership firm that helps companies make informed decisions and deliver superior quality products that appeal to customers and achieve business goals. A lack of strategy in planning your products is accompanied by a lack of focus and direction, which means things can quickly get out of hand.
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Roman Pichler
MARCH 9, 2021
Product Goals Defined. The Scrum Guide released in November 2020 states that “the product goal describes a future state of the product … [It] is the long-term objective for the Scrum team.” It also suggests that “the product goal is in the product backlog. Listen to this article: [link].
Roman Pichler
FEBRUARY 14, 2023
2 Use Scrum for Products that Experience Uncertainty and Change Scrum is often seen as the standard way to create digital products, and I have met more than one company where the product managers were told to be agile and do Scrum. It therefore offers only limited support for product people.
The Product Coalition
DECEMBER 8, 2020
The following 58 Product Owner theses describe the PO role from a holistic product creation perspective. They cover the concept of the Product Owner role, product discovery, how to deal with external and internal stakeholders, product portfolio and product roadmap planning, and the Product Backlog refinement.
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