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Positioning Jujitsu | April Dunford | BoS Conf Online Europe 2020

Business of Software Conference

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. But it doesn’t have to be this way.

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They Don’t Understand Your Role as a Product Leader. But Do You?

The Product Coalition

Whenever I talk to startup CEOs, especially first-timers, the discussion on product goes immediately to UX and wireframes. In the evolution of a startup, the founders initially do whatever they can themselves. Product Definition Itself Is Not Strategy So why do the CEOs say it is an important, strategic role?

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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

April Dunford // Ambient Strategy. Startups often struggle to communicate the value of their products, particularly in sales meetings. April Dunford BoS USA Online 2020 from Business of Software Conference. And we’re a tiny little startup, some of those things look really expensive. Now I’m a startup.

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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Productboard founder and CEO Hubert Palan on mastering product strategy. Far too many businesses rely on early-on hunches to inform their product strategies. Later’s Farhan Virji on adapting B2C support strategies for B2B teams.

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The Unintentional Career of John Cutler

Mind the Product

I’ve enjoyed working in UX research , in startups, so I imagine what I’m doing for Amplitude as a product. Be sure to see what he has to say at MTP Engage Manchester in February 2020! So, as someone who lives and breathes product management and product thinking, how does he find playing a supporting role? “I I enjoy product.

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Launching a New Breakout Product | Jason Fried | BoS USA Online 2020

Business of Software Conference

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. So David and I set the direction, and the strategy and the vision and sort of where we’re headed. The teams decide how to build the thing.

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Leading the Change: How Ellen Juhlin Introduced Discovery Habits at Orion Labs

Product Talk

There’s changing business strategies and changing talking with investors and changing market landscapes and the pandemic. ” I think we were also still missing tying that back to the business strategy piece. I know for a lot of startups, it’s really output driven and by the founder, right? ” conversation.