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Hiring a Head of Product | Rich Mironov | BoS USA Online 2020

Business of Software Conference

If you don’t have a Head of Product you may suffer from: narrow focus on engineer/development productivity; underpowered product management teams; customer benefits misaligned with actual features; and lack of a realistic product strategy. But it’s hard to hire a Head of Product.

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The Stories Your Customers Tell You | Sally Foote, GoCompare | BoS Europe Online 2020

Business of Software Conference

In this talk from BoS Europe 2020, Sally Foote (VP of ECommerce at GoCompare) shares her experience and expertise working with some high-profile digital businesses operating at scale to manage profitable growth and innovation in their organisations. Famously, pre-automobile era, people didn’t want a car, they wanted faster horses.

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Positioning Jujitsu | April Dunford | BoS Conf Online Europe 2020

Business of Software Conference

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. But it doesn’t have to be this way.

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They Don’t Understand Your Role as a Product Leader. But Do You?

The Product Coalition

Product Definition Itself Is Not Strategy So why do the CEOs say it is an important, strategic role? One way to do so is as part of the CPO Bootcamp , where the participants learn the deep aspects of product strategy and get explicit guidance on building it for their own products. and crosses all domains. It is not an easy role?—?both

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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

April Dunford // Ambient Strategy. April Dunford BoS USA Online 2020 from Business of Software Conference. Positioning Jujitsu – BoS Europe Online 2020. Startups often struggle to communicate the value of their products, particularly in sales meetings. Video, Slides, & Transcript below. Upcoming Events.

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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Productboard founder and CEO Hubert Palan on mastering product strategy. Far too many businesses rely on early-on hunches to inform their product strategies. Later’s Farhan Virji on adapting B2C support strategies for B2B teams.

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Cargo Cult Agile

The Product Coalition

2020 marks the 25th anniversary of the introduction of Scrum.) Please note: The list may become less applicable with an increase in the size of the organization in question.): (Product) vision and strategy are neither transparent nor regularly communicated. Offline boards are banned for confidentiality reasons.

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