2020 CTO Product Marketing Strategy 
Business of Software Conference
FEBRUARY 9, 2021
If you don’t have a Head of Product you may suffer from: narrow focus on engineer/development productivity; underpowered product management teams; customer benefits misaligned with actual features; and lack of a realistic product strategy. But it’s hard to hire a Head of Product.
Business of Software Conference
FEBRUARY 5, 2021
In this talk from BoS Europe 2020, Sally Foote (VP of ECommerce at GoCompare) shares her experience and expertise working with some high-profile digital businesses operating at scale to manage profitable growth and innovation in their organisations. Famously, pre-automobile era, people didn’t want a car, they wanted faster horses.
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Business of Software Conference
MARCH 11, 2021
April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. But it doesn’t have to be this way.
The Product Coalition
OCTOBER 26, 2020
When it comes to the product leader (in early-stage startups it is often even the same person as the hands-on product manager), they still see the importance of the role in the orchestration of the product execution. Product Definition Itself Is Not Strategy So why do the CEOs say it is an important, strategic role?
Business of Software Conference
NOVEMBER 30, 2020
April Dunford // Ambient Strategy. Startups often struggle to communicate the value of their products, particularly in sales meetings. April Dunford BoS USA Online 2020 from Business of Software Conference. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week.
Business of Software Conference
MARCH 5, 2021
I’ve noticed this over and over in conversations with attendees, Q&A sessions with speakers, and as a user of several products made by the community (I’m looking at you, YouCanBook.Me , Zapier , Doist , and Balsamiq , to name but a few). Paddy at his 1st Business of Software. Fair to say he was tired at the end of the week!
Revulytics
DECEMBER 16, 2019
If you’d like to immerse yourself in product management learning alongside fellow product leaders in 2020, here are our top picks that you don’t want to miss: Mind the Product, San Francisco, CA. Industry, The Product Conference, Cleveland, OH. Mind the Product. Date: July 13-14, 2020. ProductCon.
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