Amplitude

JANUARY 21, 2021

For digital businesses, there was no year more critical than 2020. Whether working with existing or new products, these teams innovated to meet the customer where they are: online. We are thrilled to announce the following winners of 2020 Pioneer awards. . Amplitude 2020 Pioneer Award Winners. The Data Culture Award.

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Data Visualization Analytic Tools Reporting Tools Research Software 98

Userpilot

MAY 13, 2020

See the best places to learn and network for product people in May and June 2020! . Product Drive by Userpilot – 1-2 June 2020 . If you’re a product marketer/ manager/owner and want to drive the growth of your business through your product – Product Drive by Userpilot is for you!

Analytic Tools 97

Analytic Tools Customer Feedback Data Visualization Feedback Software 97

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Product Research 85

Product Research Feedback Software Research Software Product Marketing 85

Innovatemap

FEBRUARY 21, 2023

It starts with product marketing. A valuable role at companies of all sizes, product marketing translates features and benefits into value statements that buyers want and understand. As more products enter the market, the demand for product marketing grows.

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Product Marketing Marketing Customer Feedback User Friction 52

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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User Testing Feedback Software Research Software Product Marketing 94

Business of Software Conference

FEBRUARY 9, 2021

If you don’t have a Head of Product you may suffer from: narrow focus on engineer/development productivity; underpowered product management teams; customer benefits misaligned with actual features; and lack of a realistic product strategy. But it’s hard to hire a Head of Product. Upcoming Events.

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Fractional CTO CTO Leadership Customer Experience 64

Gainsight

DECEMBER 20, 2020

Specifically, the Customer Success world learned 10 important lessons in 2020: 1. 2020 was a stress test for recurring revenue businesses. As a CEO friend of mine remarked in March 2020: The things we’re doing in CS these days—and Gainsight is absolutely key to making it happen—are so freakin great.

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User Testing Customer Experience Customer Feedback Analytic Tools 69

The Product Coalition

JUNE 15, 2020

One of the latest buzzwords in the Product world is ‘Product Led-Growth.’ And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? A product-led growth strategy. But what exactly does this mean?

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Onboarding KPIs Strategy Product Management Product Manager 88

Centercode

JANUARY 16, 2020

In the spirit of evolution, here are the top 5 skills that members of the CV industry need to continue growing and thriving in 2020, along with resource recommendations for every skill level. Journeyman: Delta 2020, the Virtual Customer Validation Conference. Register Now for Your Free Pass for the Delta 2020 Virtual Conference.

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User Testing Customer Feedback Customer Experience Research Software 69

Innovatemap

OCTOBER 22, 2020

Our website pre-2020 . Any marketer in 2020 likely faced a similar challenge: maintain existing and/or drive new revenue through the website… or else. These were fundamentally new strategies for Innovatemap’s business development and growth. By July 31, 2020, the new Innovatemap.com was live. .

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Customer Experience Naming Strategy Events 52

Business of Software Conference

FEBRUARY 5, 2021

In this talk from BoS Europe 2020, Sally Foote (VP of ECommerce at GoCompare) shares her experience and expertise working with some high-profile digital businesses operating at scale to manage profitable growth and innovation in their organisations. Famously, pre-automobile era, people didn’t want a car, they wanted faster horses.

Customer Feedback 52

Customer Feedback User Testing CTO Customer Experience 52

Business of Software Conference

MARCH 11, 2021

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. But it doesn’t have to be this way. Upcoming Events.

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Positioning Fractional CTO CTO Consulting 40

Product Management University

MARCH 3, 2021

Sample our On-Demand course lessons to learn how outcome-based product management and product marketing make everything easier. Enjoy The B2B Product Manager March issue. View Previous Issues of The B2B Product Manager. November 2020. October 2020. October 2020. August 2020.

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B2B Product Management Product Manager Magazine 130

Alchemer Mobile

JUNE 24, 2020

As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. The coronavirus pandemic has pushed mobile to the core of the buyers’ journey, and in order to compete, product roadmaps must adjust to prioritize in-app engagement enhancements.

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User Testing Customer Experience Customer Feedback Feedback Software 227

Innovatemap

MARCH 17, 2021

According to Silicon Valley Bank’s 2020 Startup Outlook Report , only 41 percent of tech startups have at least one woman in an executive role and only 37 percent have at least one woman on the board of directors. percent of the tech workforce in 2020, up from 25.9 percent in 2018 and 26.2 percent in 2019.

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Technical Review Reporting Tools Leadership Startups 111

Dear Strategy

NOVEMBER 24, 2019

Dear Strategy: “What is a strategy?”. What is a strategy?”. So, here’s the easiest answer I can give: Strategy is nothing more than a plan to achieve a goal. The framework that I teach through Strategy Generation Company has three main parts to it: Analysis – Understanding your market, industry, and business.

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Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

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Data Visualization User Testing Analytic Tools Product Strategy 83

PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. prior PMM experience like developing go-to-market strategy or developing messaging frameworks), that’s great!

Product Marketing 52

Product Marketing User Testing Marketing Research Software 52

Alchemer Mobile

DECEMBER 16, 2020

Between heavy increases in usage as well as staggering drops in economic activity, 2020 was a roller coaster for banks, insurance companies, budgeting apps, and everything in between. To help your finance app stand out in 2021, focus on these four strategies at the start of the new year. Inform or validate your product roadmap.

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Finance Feedback Software User Testing Data Visualization 243

Innovatemap

OCTOBER 29, 2020

Videos have long been a part of marketing strategies for businesses in most industries. Even though video marketing is not a new concept, it is becoming more prevalent. According to Hubspot , 85 percent of businesses have used video as a marketing tool in 2020. Why today’s marketers value video.

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White Paper Reporting Tools Customer Experience Strategy 40

Innovatemap

JANUARY 26, 2021

The agency serves high-growth SaaS startups and scaleups through excellence in product management, product marketing, product design, and brand. Innovatemap’s expertise in both, followed by a more national demand for the agency’s services, has fueled this strategy.

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Business of Software Conference

NOVEMBER 30, 2020

April Dunford // Ambient Strategy. Startups often struggle to communicate the value of their products, particularly in sales meetings. April Dunford BoS USA Online 2020 from Business of Software Conference. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week.

Research Software 64

Research Software User Testing Positioning Product Research 64

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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User Testing Customer Experience Customer Feedback Product Strategy 165

Userpilot

JANUARY 19, 2021

So in this post, we will debunk some myths around it, show you how to measure it, and most importantly – how to improve it with an omnichannel customer engagement strategy. How to create an Omnichannel customer engagement strategy for your SaaS Wrapping things up. Table of Contents. What is Customer Engagement?

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Analytic Tools Feedback Software Research Software Customer Experience 98

Bain Public

MARCH 20, 2021

I share my passion for product through workshops, published articles and speaking engagements. Paul Ortchanian is a pro in injecting strategies and tactics to monetize his client's businesses. A lack of strategy in planning your products is accompanied by a lack of focus and direction, which means things can quickly get out of hand.

Artificial Inteligence 52

Artificial Inteligence User Testing Workshop Roadmap 52

The Product Coalition

JANUARY 13, 2021

When I first started teaching product management (at IDC’s Adelson School of Entrepreneurship ), I needed a way to break down strategic product thinking into distinct components that would help people understand and focus on one aspect each time. It is the separation that helps you sharpen your strategy. How detailed?

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User Testing Definition Product Marketing Marketing 118

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. UXDX APAC 2021.

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Research Software User Testing Product Research Analytic Tools 98

The Product Coalition

OCTOBER 26, 2020

When it comes to the product leader (in early-stage startups it is often even the same person as the hands-on product manager), they still see the importance of the role in the orchestration of the product execution. Product Definition Itself Is Not Strategy So why do the CEOs say it is an important, strategic role?

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User Testing Definition CTO Product Research 126

Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

The Product Coalition

JANUARY 4, 2021

at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). Each level requires a different marketing strategy. While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is.

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Education Marketing Weak Development Team Advertising 142

The Product Coalition

DECEMBER 11, 2020

It’s a lesson that all product people need to learn; you can have all the ingredients for a successful product and still fall flat on your face. By now it’s well known that Quibi, which launched in April of 2020 and raised $1.75 By October 2020, the Wall Street Journal reported that Quibi would shut down. What Went Wrong?

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Reporting Tools Download Certifications User Testing 146

Userpilot

MARCH 29, 2023

In this article, we also look at different kinds of digital analytics data, how to implement a digital analytics strategy, and the best tools to help you do it! TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. acquisition channels), product data (e.g.,

Data Visualization 84

Data Visualization Analytic Tools Embedded Analytics Feedback Software 84

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

The Product Coalition

NOVEMBER 15, 2020

When the CEO sets the strategy, what is your role as a product leader? How can you be strategic when the strategy is set by someone else? When we were working on building their strategic roadmap, he asked me a great question: “why do I need to start with the strategy, and specifically when presenting to management?

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Leadership Definition Strategy Roadmap 89

Userpilot

AUGUST 31, 2021

But she won’t agree to speak” – My manager told me in February 2020, one month into my adventure with Userpilot. I was only just starting to think about the first edition of Product Drive. Hot Topics – From Deep Innovation, Team-Led Growth, Killing Features, to the Challenges in Product Marketing & Management in 2021.

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Onboarding KPIs Workshop Customer Experience Product Research 82

Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. This is one of the dark arts for many product people, and it has such a deep effect on everything else you do – take a listen to upgrade [.].

Positioning 113

Positioning Product Research Customer Experience Feedback Software 113

ProductPlan

DECEMBER 11, 2019

With your support, we dove into the most result-driven strategies, popular frameworks, and groundbreaking leaders who changed the product management landscape. And in 2020 we will more than double what we’ve done to keep up with all the changes. And now product managers are communicating the strategy using data-driven roadmaps.

Technical Review 59

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