Remove 2021 Remove Advertising Remove Differentiation Remove Product Marketing
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The Full Guide to Customer Research for SaaS in 2021

Userpilot

By investigating factors that differentiated a product from failing or succeeding, the product/market fit concept came to me. Product/market fit means that not only is the product good, but it successfully responds to the customer group it is designed for. Reported problems. Churn rate check.

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Sparking conversations: How every team can benefit from conversational support

Intercom, Inc.

In fact, when we engaged Forrester Consulting, an independent research firm, in April 2021 to explore how channel preferences are changing, they found that preference for messaging-based support has significantly grown since the beginning of the pandemic. Teams that benefit: Sales, marketing, customer success. Increased ROI (54%).

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Is the Freemium Business Model Right for Your SaaS?

Userpilot

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. What Products Is Freemium Most Suitable For?

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Growth, Funding, Pivotal Moments and the Evolution of Adzerk to Kevel

Business of Software Conference

3:00 James Avery, Kevel: But yeah, so I started it started back in 2009, it took a little while to get a real customer of the ad network, the software to kind of run display advertising and things like that. And we also learned that kind of the market we’re in wasn’t the best. What are your hopes and fears for 2021?