Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri is one of the most recognizable names in Product Management.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

OCTOBER 1, 2021

You can think of onboarding as the ongoing process of educating your customers in how to get the most out of your SaaS product. Technically speaking, this is known as "primary onboarding." " That translates into more product experiments , and a more empowered product marketing team overall.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 98

Userpilot

SEPTEMBER 8, 2021

We generally advise against linear, top-down product tours. Instead, you should opt for an interactive walkthrough type of product tour. Product tours generally include a welcome screen , a survey to segment users, a checklist , and experience flows for each of the key activation points.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Software Review 98

Userpilot

APRIL 30, 2021

SaaS marketing normally consists of a mix of SEO, content, linkbuilding, paid ads, social media and event marketing. Rather than drain yourself by doing too many things at once, it’s strongly advisable to focus on one channel and find an agency that specializes in that. Take it from me after 6 years in marketing!

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Userpilot

JULY 9, 2021

What are the best product management books to add to your 2021 reading list? We’ve put together a list for you with a few staples from every product manager’s bookshelf and some new releases too. New in – Best New Product Management Books in 2021. Challenges of transitioning from a non-technical background.

Research Software 98

Research Software Books Feedback Software Analytic Tools 98

Userpilot

JULY 13, 2021

An interactive walkthrough is a step-by-step, interactive guide to your product that will ultimately lead your users to activation. Exactly what constitutes activation will vary for different use cases of your product. Your non-technical product managers and product marketing managers will certainly thank you!

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Userpilot

NOVEMBER 1, 2021

Activation : the moment when the new user experiences the value of your product personally. Our State of SaaS Onboarding report for 2021 found that 96% of SaaS businesses are using at least 1 in-app onboarding element. This suggests that the market as a whole is increasingly aware of the value of onboarding. Onboarding emails.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Customer Experience Customer Feedback 98