Department of Product

AUGUST 11, 2020

The 5 types of Product Differentiation How to fight your natural instinct to copy others The allure of copying competitors The gravitational pull towards copying competitors is real. The product teams who are able to fight this natural instinct to copy others are the ones who will build truly differentiated offerings.

Differentiation 52

Differentiation Feedback Software Product Research User Testing 52

Business of Software Conference

OCTOBER 11, 2023

Notes from the Sigmacorns at BoS USA 2023. Typically before the sales call you know if they would be qualified for the product, but you haven’t discovered what they need specifically. Meet the customer where they are, learn and establish your differentiated value At IBM the first call was about them and the second call was all custom.

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Department of Product

AUGUST 22, 2022

With that, we had a little discussion about what the best places for a product leader to focus on might be in the early days after joining a company – and how a leader in product might be able to conduct a ‘Product Health Check’. Which leads us nicely onto our final product health check marker: strategic health.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

Department of Product

JULY 29, 2022

The product strategy was to drastically reduce the weight of the vehicle to reduce the material and battery requirements. Arcimoto calls this eTrike the Mean Lean Machine (MLM) with a target product launch in Q4 of this year (2022). Z” is positioned to establish significant price differential with “Y”.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Department of Product

MAY 22, 2020

Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? How does what we’re building align with the wider strategy of the business? But, as Citymapper found out as time went by, feature-based differentiation doesn’t last forever.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Department of Product

AUGUST 2, 2020

If you’re aiming to launch a new product in the B2B space your vocabulary may need to alter slightly to cater to a different audience. What’s the business strategy and what’s the product strategy? What role can content play in helping the product achieve its goals? Sign up for the weekly Product Briefing.

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52