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How to Build a Conversion Path: Step-by-Step Process

Userpilot

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, pain points , and gains from using your product.

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How to Structure your Product Org to Optimise for Growth

Department of Product

Who does technical leadership? Instead, they should set up a standard approach for local leadership groups, and then let the local team customize it to their needs. We reviewed the state of our part of the product, looking at what we’d learned about our customers, how recent features have performed. Who does project management?

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Why Customer-Centric Product Analytics Are More Important Than Ever

Gainsight

Good data has never been more important to effectively interact with customers both in and outside your product. Knowing how deep (or shallow) customers’ product adoption may be is critical to driving them to achieve value, engaging at the right moment in the right channel, and improving overall customer and user experiences.