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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. A hand curated reading list of the best product launches, news, commentary and insights.

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OKRs and Product Roadmaps

Roman Pichler

To make this more concrete, let’s look at an example: Objective : Grow the product management team. Key result 1 : Three product managers are hired. Key result 3 : The product management processes are adapted to preserve the productivity level of the team.

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What does the Fourth Industrial Revolution have to do with your product?

The Product Coalition

Not as a coincidence, this is the trigger that made me relate the Fourth Industrial Revolution to Product Management. Product Management to embrace the revolution I can bet that if you are a product manager, you are now working with a platform product or at least thinking about it.

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The ABCs of data: how to make sense of your company’s data as a product manager

Mixpanel

Collectively, we’ll be generating 175 zetabytes of data by 2025. Adding to the complexity is the need to find the right tools to manage the different types of data — you can pound in a nail with a wrench, but that’s not what it’s built for. Whenever a product manager or a marketer has a question such as “Where do my users drop off?”

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Marketing Growth Strategy: Definition, Process, Examples, and More

Userpilot

When marketing aligns with product development , customer service, and sales, the result is a more cohesive user experience that can increase customer satisfaction, loyalty, and product advocacy. The Ansoff matrix classifies business growth strategies using two variables: market and product.