How marketing helped Segment go from 6 months runway to a $1.5 billion dollar valuation
APRIL 11, 2019
With marketing hiring projected to increase 10% by 2026 , this might look easy. Six years ago, Segment were just four engineers sitting in an apartment on Russian Hill in San Francisco. They had a great product, a few hundred customers but there was a problem – they had just 6 months of runway. This week on Scale , we’re getting an inside look at how marketing helped them grow to a $1.5 billion dollar valuation. Startup marketing is tough.