article thumbnail

Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While customers were already starting to show a clear preference for digital channels such as messaging , COVID-19 amplified this pressure to connect with customers online or risk not connecting with them at all. 90% of Americans say that customer service is important to their choice of – and ongoing loyalty to – a brand”.

article thumbnail

What the Post-Pandemic World Means for Mobile App Teams?

The Product Coalition

Since 2020, fitness, productivity, messaging, telehealth, food, and banking mobile apps have worked overtime to remove as much friction from daily life as possible. Mobile learning: The market size surpassed US$20 billion in 2019 and is set to grow at 13% CAGR between 2020 and 2026. Billion by 2026, growing at a CAGR of 11.5%

article thumbnail

How marketing helped Segment go from 6 months runway to a $1.5 billion dollar valuation

Intercom, Inc.

In the not too distant past, you could polish off a high level message and a slide deck and let the salesperson handle it from there. With marketing hiring projected to increase 10% by 2026 , this might look easy. This is episode five of Scale , a brand new podcast series on moving from startup to scale up.

Marketing 162