Mironov Consulting
FEBRUARY 28, 2024
They are coming off customer calls, strategy sessions, renewal discussions, marketing automation planning sessions, compliance reviews, and industry analyst briefings that highlight improvements that must be made. On the go-to-market (GTM) side, I see a lot of “ roadmap amnesia.” Shiny Now.
Mironov Consulting
FEBRUARY 27, 2023
Our market share is at risk; most new deals are cloud-only. So if we close one new on-premise deal today, we’ve extended the support period for that release 3+ years from today – to at least February 2026. And Every new enterprise customer expects 3-5 years of support for whatever they license. So
Intercom, Inc.
APRIL 11, 2019
This week on Scale , we’re getting an inside look at how marketing helped them grow to a $1.5 Startup marketing is tough. But today, marketing is the primary driver of revenue at your typical, fast growing B2B startup. content marketing), organic costs are rising fast too. billion dollar valuation.
Expert insights. Personalized for you.
105 
Let's personalize your content