article thumbnail

Permission To Stay Focused

Mironov Consulting

  (Agilists state this in the positive: “start less, finish more.”)   We have to support our PdMs when they take strong positions.    We have to anticipate the friction between “I need it now” and “the roadmap is already overloaded through 2026.”

article thumbnail

Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While customers were already starting to show a clear preference for digital channels such as messaging , COVID-19 amplified this pressure to connect with customers online or risk not connecting with them at all. Digital transformation was already an unavoidable trend – but the pandemic has made it truly business critical.