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How marketing helped Segment go from 6 months runway to a $1.5 billion dollar valuation

Intercom, Inc.

This week on Scale , we’re getting an inside look at how marketing helped them grow to a $1.5 Startup marketing is tough. But today, marketing is the primary driver of revenue at your typical, fast growing B2B startup. With marketing hiring projected to increase 10% by 2026 , this might look easy.

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