Product Managers Discover Older Customers
The Accidental Product Manager
FEBRUARY 5, 2024
It is estimated that Americans over 55 will account for half of all domestic consumer-spending growth from 2008 to 2030. Product Managers Respond To A Changing Market Customers over age 55 say their favorite retail brand no longer understands them or what they need. This meant ease and good looks weren’t always prime considerations.
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