Remove 2030 Remove Branding Remove Positioning Remove User Experience
article thumbnail

Product Managers Discover Older Customers

The Accidental Product Manager

Research-and-design methods that teach people to how to understand the end-user experience seemed quite niche 10 or so years ago. It is estimated that Americans over 55 will account for half of all domestic consumer-spending growth from 2008 to 2030. The idea that older customers are more brand loyal is an outdated view.

article thumbnail

Wikimedia Foundation COO Janeen Uzzell on future-proofing history

Intercom, Inc.

That’s a bit about how I made it here, and I’ve had a chance to work for two really powerful brands. I’m just doing my best to ensure that I use my position in the places and spaces where I go for good. I know you’re at the helm of the foundation’s strategic plan, Wikimedia 2030. Wikipedia turns 20.

article thumbnail

Intercom on Product: The dawn of a new decade

Intercom, Inc.

Brands are now building physical stores that act as real-world ads for products you purchase online. I think in general the idea is that if you use a thing every day, or even multiple times a day, then it’s potentially ROI positive for you to invest in the best possible version of it. The rise of direct to consumer brands.