Product Managers Discover Older Customers
The Accidental Product Manager
FEBRUARY 5, 2024
Research-and-design methods that teach people to how to understand the end-user experience seemed quite niche 10 or so years ago. It is estimated that Americans over 55 will account for half of all domestic consumer-spending growth from 2008 to 2030. The idea that older customers are more brand loyal is an outdated view.
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