Fri.Dec 02, 2022

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Turning customer success into product success by Hannah Chaplin and Niamh Jones

Mind the Product

This spotlight session was sponsored by Pendo at #mtpcon London 2022. Here, Hannah Chaplin and Niamh Jones discuss how we can turn customer success into product success – both crucial factors for a brand’s growth and product performance. Watch this video or read on for key highlights from the talk. Why product teams should care [.] Read more » The post Turning customer success into product success by Hannah Chaplin and Niamh Jones appeared first on Mind the Product.

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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different. Both represent different needs of the same organization.

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How To Handle High Pressure in Product Management: A Practical Guide

The Product Coalition

I’ve had some dark days as a Product Manager. Here are a few tricks I’ve learned to help with the toughest days. Simplify You can’t pull a rabbit out of your hat, work miracles and have the perfect information available out of nowhere. All you can ever do is make the best decision in light of available information. If you need new information, work out what you can and can’t reasonably acquire.

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Three Keys for Successful Agile Coaching: Level, Empathy, and Experience

Johanna Rothman

On the ANE panel last night, an agile coach asked, “What's my path forward as an agile coach? What do I do next?” That's a great question and one each coach might ask, to make sure they continue to add value to the client. (Internal or external, all coaches have clients.). I said that if the coach wanted to move up the hierarchy in the organization, the coach needed some form of management experience.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Why Creating a Proper Path to Purchase Matters

Emerge Insights

There are plenty of tools we utilize in the lifecycle of digital product design UX to understand customers. They are essential not only in creating a fluid experience for first-time customers, but also for improving the experience for the existing customers. Understanding how to most effectively create clarity and focus for customers as they perform […].

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How to Monetize Data Analytics Offering? 


Reveal Embedded Analytics. Integrating an embedded analytics solution into your software comes with tremendous opportunities to expand your business and drive new revenue streams. Thanks to the plethora of benefits that embedded analytics can bring to your businesses, you can easily monetize your data analytics offering by providing certain analytics features and functionalities as an add-on to drive even more revenue opportunities. .

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Are Product Managers Chief Executives of Their Product? It Depends.


This article was originally published in CIO. . It’s said that every company is now, at least partly, a software company, which is undoubtedly changing the IT landscape. As a result, Product Managers (PMs) have more opportunities and are more important than ever. Yet it’s often wondered, by everyone from the Chief Information Officer to the Help-Desk Technicians: What exactly does a PM do?