15 Customer Retention Metrics for SaaS [With Formulas & Examples]
Userpilot
JUNE 6, 2024
If you’re not retaining customers, you have a problem with your SaaS worth looking into. TL;DR Customer retention is crucial for SaaS businesses. Use analytics tools for tracking and setting benchmarks and goals based on industry standards. SaaS companies aim for a retention rate of around 85-90% on average.
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