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Emotion AI: How Far Can It Go?

The Product Coalition

Advertising The objective of developing Emotion AI-powered solutions for the advertising industry is to create more personalized and engaging consumer experiences. Frequently, the emotional cues of customers aid in the creation of targeted advertisements and the increase of engagement and sales.

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Unlocking Efficiency: Harnessing the Power of Generative AI in Business Operations

The Product Coalition

Automating content generation for product descriptions, advertisement copy, and social media posts ensures a consistent and engaging brand presence. By monitoring manufacturing processes in real-time and identifying defects, Generative AI ensures consistent product quality, safeguarding brand reputation and customer satisfaction.

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Digital Solutions Shape Consumer Behavior in Tourism

The Product Coalition

Moutinho reviews the social and psychological influences on consumer behavior in tourism to develop models of consumer behavior. Dimanche and Havitz review ego-involvement, loyalty and commitment, family decision-making, and novelty to advance consumer behavior concepts. Satisfaction defines the assessment of a purchase.

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11 Essential Mobile SDKs That Will Improve Your App

The Product Coalition

Short reminder: A mobile SDK (“Software Development Kit”) is a piece of code that enables your app to communicate with 3rd parties. Advertising Advertising SDKs allow you to monetize your app. Another factor that you should consider is the ad network of your advertising SDK. An example: The Facebook login button.

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When going fast is not the same as going somewhere

The Product Coalition

A view into Ikea’s integrated activity system. Mostly according to Porter, 1996 Ikea is a prime example where activities throughout the company, like product development, supply chain, packaging, and marketing, are tightly integrated. Today, most autonomous product development teams work hard to improve their product?—?an

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Conducting User Research in Product Management

The Product Guy

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

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Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

Jordan has enterprise Software-as-a-Service experience within the facilities management, legal and pharmaceutical verticals, having most recently worked at ServiceChannel, Epiq Systems and Medidata Solutions. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.