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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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Side Project Success: How to Crowdfund Your Product

The Product Coalition

Advertising : This model sometimes goes hand-in-hand with freemium, where users can pay for an ad-free experience. Similar to freemium, if you choose to use advertisements in your digital product, your backers could receive the ad-free version for free. You might also be interested in: 5 Product Management Myths: Busted!

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HubSpot Integrations: How to Power Up Your CRM As a SaaS!

Usersnap

Engineers can even earn a HubSpot certification which allows them to use their APIs confidently. You can search within the Hubspot marketplace categories for integrations focused on productivity, marketing, finance, and customer service. Integrate Advertising into HubSpot. Which Tools does HubSpot Integrate With?

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Implement This Customer Engagement Strategy and Your Users Will Not Get Enough of Your Product

Userpilot

Instead of dragging your user through your entire product – and making it entirely about you – point them to the features they need to adopt to reach the key activation points, make sure they perform the action required to activate, and then celebrate their win with a success message. Source: Userpilot.

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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

HubSpot implements certification programs to drive brand activation. Ahrefs uses video marketing to reach relevant audiences. It goes beyond traditional advertising to influence people and emotionally connect them with your brand. This will enable you to tailor your messaging to their specific needs.

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