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Adoption Rate: How to Understand, Track, and Improve It

Userpilot

What’s one of the biggest factors impacting how many users use your product ? The higher your adoption rate, the more customers will use your product, resulting in more revenue. TL;DR Adoption rate measures how quickly new features or products gain popularity and usage, indicating their success and user appeal.

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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. Key features to look for when shopping around for marketing tools. Here are the key features to look for in an analytics tool: segmentation, tracking capabilities, A/B testing , and data visualization with analytics dashboards.

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Customer Retention vs Acquisition Cost: Which One Should You Focus?

Userpilot

Customer retention vs acquisition cost: Which metric matters more? So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates. The higher the customer retention rates, the more customers are satisfied with your product, and vice versa.

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6 B2B SaaS Metrics That Matter and How To Measure and Improve Them?

Userpilot

What are the B2B SaaS metrics you should be tracking right now? It’s easy to get swept away by the plethora of vanity metrics out there. But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics.

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Digital Analytics 101: What Is It and How to Collect Digital Data?

Userpilot

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. acquisition channels), product data (e.g.,

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Implement This Customer Engagement Strategy and Your Users Will Not Get Enough of Your Product

Userpilot

Customer engagement and experience are closely intertwined – how you engage with your customers and what they see when they engage with your product will inevitably affect their experience. To measure customer engagement for product companies, you need to avoid vanity metrics like MAU and session numbers.

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Customer Lifecycle Management in SaaS: How to Increase Engagement at Each Stage

Userpilot

Read on to uncover product growth insights ! The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service. Use live demos to showcase your product and free trials and freemium models to attract potential users at the acquisition stage.