Userpilot

JANUARY 22, 2024

TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. The framework is a roadmap for creating a winning product marketing strategy that drives effective resource allocation and provides a flexible foundation for growth. A good growth strategy is also data-driven.

Feedback Software 92

Feedback Software Research Software Analytic Tools Product Research 92

The Product Coalition

MARCH 3, 2023

Time to prioritize the whole Customer Journey (CJ). Products that delight customers and fuel growth loops are essential. But with the rise of digital channels, customers interact with businesses in multiple ways that drive the overall experience. It’s about Customer-Led Growth. It’s all the above simultaneously.

Customer Experience 128

Customer Experience Customer Feedback User Testing User Friction 128

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 85

Feedback Software User Testing Product Research Strategy 85

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. What is Micromarketing?

Research Software 86

Research Software User Testing Strategy Customer Experience 86

Userpilot

NOVEMBER 16, 2022

Any savvy product manager will tell you that an effective user adoption strategy template would be a huge asset to crafting onboarding experiences that drive adoption and growth. In this article, we’re going to cover what user adoption is, how to craft your own user adoption strategy, and ultimately how to improve user adoption.

Analytic Tools 94

Analytic Tools Feedback Software Customer Experience User Testing 94

The Product Coalition

FEBRUARY 15, 2024

From personalized customer experiences to predictive analytics, the impact of GenAI is tangible and far-reaching. Personalized customer experiences The modern era demands personalized interactions. This enriches the overall customer experience and fosters satisfaction and loyalty.

Generative AI 108

Generative AI Data Visualization Reporting Tools Research Software 108

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

Feedback Software 92

Feedback Software Analytic Tools Data Visualization Customer Feedback 92

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. The advantages of both marketing strategies. It can also help foster trust with customers and is cheaper to create and maintain than other forms of marketing like paid ads. Do you think there are the same?

Product Marketing 92

Product Marketing Marketing Research Software Feedback Software 92

Userpilot

SEPTEMBER 25, 2023

TL;DR A PLG motion is a growth strategy focused on using the product itself as the main driver of growth. It’s a popular strategy in the enterprise software space. Even the most successful ones have sales teams to close deals with high-value customers. Customer journeys under the two growth strategies.

Analytic Tools 90

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 90

Userpilot

AUGUST 15, 2022

Wondering how customer sentiment analysis can improve your product’s customer experience and generate more profits? Today’s businesses use numerous sentiment analysis tools to figure out the different emotions that customers go through while exploring your products and services. What is customer sentiment analysis?

Feedback Software 93

Feedback Software Data Visualization Analytic Tools User Testing 93

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Strategies that drive engagement and i ncrease customer retention : announce new features in-app, use in-app gamification to drive engagement, and use exit surveys to reduce churn. What does a software marketing strategy for SaaS looks like?

Feedback Software 90

Feedback Software Analytic Tools Research Software Software Review 90

Userpilot

MARCH 24, 2024

Forgot password user flow. Onboarding flow for new users. Referral user flow. Plan upgrade user flow. Review generation user flow. New feature release user flow. Cross-sell user flow. Customer support user flow. Account cancellation user flow. Onboarding flow for new users.

Data Visualization 96

Data Visualization Customer Feedback Analytic Tools User Testing 96

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. However, the focus of product service management is on delivering a delightful service and fostering relationships with customers. Are you ready for the deep dive?

Data Visualization 95

Data Visualization User Testing Research Software Feedback Software 95

Usersnap

SEPTEMBER 21, 2021

How badly do you want to know if your customers are truly satisfied with your services? A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base. This article details everything you need to know about the ins and outs of successful customer satisfaction surveys.

Customer Satisfaction 94

Customer Satisfaction User Testing Feedback Software Product Research 94

Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 99

Product launches Product Research Data Visualization Research Software 99

Userpilot

MARCH 8, 2022

The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory. How product strategy uses a company's vision to fuel profitability. Susan Stavitzski – Customer-Driven Product Person and Product Leader.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring. The insights from the market research feed into the go-to-market strategy. Market and customer research. Is the problem big enough?

Product launches 91

Product launches Product Research User Testing Research Software 91

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Strategies that drive engagement and i ncrease customer retention : announce new features in-app, use in-app gamification to drive engagement, and use exit surveys to reduce churn. What does a software marketing strategy for SaaS looks like?

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Strategies that drive engagement and i ncrease customer retention : announce new features in-app, use in-app gamification to drive engagement, and use exit surveys to reduce churn. What does a software marketing strategy for SaaS looks like?

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

FEBRUARY 20, 2020

Mostly it means that if you haven’t yet sat up and started figuring out your product marketing strategy, then you really should. What a product marketing strategy involves. In the words of Dave Gerhardt of Drift : Traditional marketing focuses on acquiring and converting customers. It also involves positioning your product.

Feedback Software 82

Feedback Software Research Software Product Marketing User Testing 82

Mind the Product

AUGUST 15, 2018

Today, however, I’m the Chief Product Officer of a small digital advertising startup, making difficult product decisions and helping the company to grow. This was the situation at 130-year-old fashion house Jaeger, which I joined to help set and deliver its strategy for the next few years. Questions included: Who are our customers?

Reporting Tools 73

Reporting Tools Feedback Software Data Visualization Artificial Inteligence 73

Usersnap

MAY 21, 2019

No matter what type of business you’re in, you have to deal with customers. Putting a heavy focus on customer needs will help you in many ways, one of which is to create strong customer advocacy. According to Harvard Business School Press, just a 12% increase in customer advocacy can bring 200% growth in revenue for companies.

User Testing 74

User Testing Customer Experience Customer Feedback Product Research 74

Product Talk

SEPTEMBER 6, 2023

I think there’s a whole bunch of stuff around trends, where we’re now saying, “If we’re going to make good decisions about what to build, let’s include the customer in the process. It’s just, how do we make better decisions about what to build, and include the customer in the process? Lots of that.

Product Research 238

Product Research User Testing ChatGPT Research Software 238

Alchemer Mobile

OCTOBER 9, 2018

Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit. How do you gather customer feedback today?

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

FEBRUARY 20, 2020

Mostly it means that if you haven’t yet sat up and started figuring out your product marketing strategy, then you really should. What a product marketing strategy involves. In the words of Dave Gerhardt of Drift : Traditional marketing focuses on acquiring and converting customers. It also involves positioning your product.

Feedback Software 63

Feedback Software Research Software Product Marketing User Testing 63

Mind the Product

OCTOBER 8, 2018

In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness. Develop Customer Empathy With MVPs. Product Management Takeaway. Philip Kotler.

Product Research 142

Product Research User Testing Marketing Weak Development Team 142

Userpilot

APRIL 12, 2022

Dave McClure developed a funnel consisting of 5 stages of the customer journey to group and track growth metrics. If you have a high customer acquisition cost with mediocre retention rates , RARRA is the better growth model for you. Let’s find out what they’re all about. What is AARRR?

Analytic Tools 96

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 96

Modus Create

NOVEMBER 17, 2020

In 2021, we will likely see a continuation of many of the trends that began this past year, along with some new (and positive and exciting) opportunities that will continue to reshape the business landscape. It used to be that CMOs were strictly responsible for strategic oversight of marketing and advertising programs.

Research Software 98

Research Software Data Visualization Customer Experience User Testing 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

This was ultimately a lot of free advertising for Spotify who get the added bonus of social proof—if Spotify is cool enough for your friends, why don't you have a subscription yet? Anecdotally, I saw the campaign advertised in my own inbox and social media feeds. How many sessions are Android users engaging in every day?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. What is a marketing funnel?

Feedback Software 93

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 93

Userpilot

APRIL 6, 2022

Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel. Exactly how it differs from a traditional marketing strategy. The goal of traditional marketing is to get customers to make an immediate purchase.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

SEPTEMBER 30, 2022

Upgrading your product features and introducing new ones is a key part of a successful SaaS product strategy. Are the active users aware of the new update? How many users are finding value here? Is it improving the user experience and increasing your monthly recurring revenue? Arrange webinars to educate users.

Feedback Software 90

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 90

Userpilot

MARCH 21, 2022

It involves inviting customers to use a feature that is not ready (but that may be in development) to see how many of them will be interested. Show users the potential value of the new features/products, and try to engage them in the development process (e.g. stress the value the new development could add for the users.

User Testing 89

User Testing Product Research Testing Analytic Tools 89

Userpilot

SEPTEMBER 23, 2022

How is product market fit different from product-customer fit? A company achieves the product-market fit when the product satisfies the needs of enough customers who are willing to pay for it, and it is easy to scale. The product market fit framework is a strategy that helps achieve and maintain the PMF. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

UX Planet

FEBRUARY 26, 2024

. — I have 1000 candidates I cannot go through all their portfolios I cannot verify the validity of this comment, perhaps it is so in the United States or perhaps is true for large businesses or very desired one, for example I kinda remember that NNGroup gets around that amount or more when they open a position.

Research Software 98

Research Software Feedback Software User Testing Data Visualization 98