12 KPIs to Measure and Improve Your Fintech App Onboarding
The Product Coalition
MARCH 15, 2023
To calculate: Activation rate Measures the percentage of users who get to their first “aha” moment. To collect the data to measure this KPI, you need to define what activities make up an “aha moment.” You can identify those activation points by figuring out what your most successful user cohort accomplished before they subscribed.
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