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12 KPIs to Measure and Improve Your Fintech App Onboarding

The Product Coalition

To calculate: Activation rate Measures the percentage of users who get to their first “aha” moment. To collect the data to measure this KPI, you need to define what activities make up an “aha moment.” You can identify those activation points by figuring out what your most successful user cohort accomplished before they subscribed.

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When going fast is not the same as going somewhere

The Product Coalition

Most recently, Tesla took the automotive industry by storm with their flawless design, superior on- and offline user experience and also their approach to manufacturing. A couple of years earlier, Amazon was able to become the everything store thanks to their ever-growing inventory and convenient order process.