Without Justifying Opportunity Costs, You Might Prioritize the Wrong Features
ProductPlan
DECEMBER 18, 2019
If we add X, the user gets Y, and this KPI improves Z. If we add A, the user gets B, and that KPI improves C.”. Without entertaining the downsides to our decisions, our prioritization process has large blind spots. Customers and executives are always coming up with another fantastic item for our product development to-do list.
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