Amplitude

MARCH 11, 2020

You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. In an Agile, fast-moving and competitive environment, what you are frequently not able to achieve with output-focused product planning, however, are desired user and business results. Everything flows from this vision.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. And the 40-page report took as long as it would to nearly hire the team and get them to build a product.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

The Product Coalition

FEBRUARY 26, 2022

They rarely focus on testing ideas through experimentation, finding market opportunities or learning what customers want, but instead, drown in bureaucratic meetings, arguing with stakeholders (instead of actually engaging in meaningful dialogue with them) and justifying backlog decisions (instead of reporting on outcomes from those choices).

User Testing 170

User Testing Weak Development Team Customer Experience Customer Feedback 170